Start with the customer, then choose the channel
A channel is useful only when it reaches the right people with a relevant message. We begin with your offer, audience and conversion path before planning activity.
Start with the pages your customers need
We begin with your services, audience and business priorities. The page plan identifies what belongs on the homepage, which services need their own explanations and where visitors should find practical details. This prevents a long homepage from carrying every message at once.
Design for everyday use
Readable typography, sensible spacing and clear calls to action help people use a website on a phone as well as a desktop. We consider menus, contact forms, image size and page hierarchy together. The visual direction follows your brand rather than a collection of unrelated effects.
Plan the handover
Before launch, agree who will update text, add articles and review enquiries. A useful handover includes access ownership, editing guidance and a clear maintenance arrangement. Hosting, domains and ongoing support should be documented separately from the initial design scope.
What we plan with you
- A page structure agreed before design
- Responsive desktop and mobile layouts
- Service pages and clear enquiry routes
- Metadata, image descriptions and a crawlable sitemap
For Cape Town projects, the initial conversation can take place remotely. Our contact office is in Cape Town; meetings are arranged in advance. Share your current website, required functionality and preferred timing so we can define the next step.
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