Start with the customer, then choose the channel
A channel is useful only when it reaches the right people with a relevant message. We begin with your offer, audience and conversion path before planning activity.
Build a usable identity
A logo should remain recognisable at a small size and work against the backgrounds where it will appear. We consider typography, colour and spacing alongside the mark. Agreed variations help your team avoid stretching, recolouring or improvising each time it is used.
Connect the everyday materials
Business cards, letterheads, email signatures and social graphics should look related without being identical. Start with the materials your team uses most often. A short set of guidelines can make future work more consistent and reduce repeated design decisions.
Prepare the right files
Digital and print work need different file specifications. Confirm the intended size, background, colour requirements and final format before artwork is approved. Any fonts, photography or third-party assets must have suitable usage rights.
What we plan with you
- Logo and identity direction
- Digital campaign graphics
- Business stationery and presentation assets
- Final formats agreed for their intended use
For Cape Town projects, the initial conversation can take place remotely. Our contact office is in Cape Town; meetings are arranged in advance. Share your current website, required functionality and preferred timing so we can define the next step.
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