FIELD GUIDE · 01
Choosing a first marketing campaign for a small business
A focused campaign is easier to assess than several disconnected activities.
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Ideas you can put to work.
Website and marketing guides for cape town brands, hospitality and growing businesses.
FIELD GUIDE · 02
Seasonal campaigns need a content calendar
Plan the work backwards from when customers need to act.
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FIELD GUIDE · 03
Local marketing pages for service businesses
Make local information helpful and accurate.
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FIELD GUIDE · 04
Reading a campaign report without getting distracted
Connect the numbers to a business decision.
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