Start with the customer, then choose the channel
A channel is useful only when it reaches the right people with a relevant message. We begin with your offer, audience and conversion path before planning activity.
Separate marketing from learning delivery
Course pages should explain the audience, prerequisites, format and how to enquire or enrol. If lessons will be delivered online, define learner access, content formats, progress tracking and support. Do not assume a marketing website automatically includes a learning management system.
Clarify responsibilities
Agree who provides teaching materials, updates dates and answers learner questions. Any accreditation, certificate or qualification claims must be supplied and verified by the organisation. Access and payment testing should cover both the learner and the administrator experience.
What we plan with you
- Course and programme pages
- Enrolment requirements
- Learning platform scope where required
- Content-owner and support responsibilities
For Cape Town projects, the initial conversation can take place remotely. Our contact office is in Cape Town; meetings are arranged in advance. Share your current website, required functionality and preferred timing so we can define the next step.
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